UX FAILURE DECK

Designing for
What Goes Wrong.

A card deck that helps product teams uncover UX failures before they reach users. Stress test what breaks — not just what works.

The UX Failure Deck — fan of gradient cards spread out
01

The failure you didn't design for

Most design processes test the happy path. The UX Failure Deck forces you to explore every way a product can break, frustrate, or confuse.

02

A prompt for every breakpoint

54 scenario cards across 7 failure categories. Each card poses a real failure mode and asks what your product does about it.

03

Run it before you ship

Use it in critique sessions, design reviews, or sprint retrospectives. A physical prompt changes the conversation in the room.

7 failure categories

Every card belongs to one of seven failure domains — from trust breakdowns to interaction edge cases.

USER
BEHAVIOUR
FAILURES
What happens when users skip, rush, abandon, or misunderstand flows?
UX FAILURE DECK
USER BEHAVIOUR FAILURES

User skips onboarding

What's unclear at first glance?

Some users jump straight into the product. The interface should still make sense without setup or explanation.

USER BEHAVIOUR FAILURES
TRUST
& SAFETY
FAILURES
What causes users to feel suspicious, manipulated, exposed, or unsafe?
UX FAILURE DECK
TRUST & SAFETY FAILURES

User doesn't want to create an account yet

Is there a guest path?

Some users want to explore before committing. If access requires immediate sign-up, they may leave before seeing value.

TRUST & SAFETY FAILURES
SYSTEM
& STATE
FAILURES
What breaks when networks fail, state resets, or sync is imperfect?
UX FAILURE DECK
SYSTEM & STATE FAILURES

Error message appears without guidance

What should the user do next?

An error without next steps leaves users stuck. Good design explains what happened and how to fix it.

SYSTEM & STATE FAILURES
COGNITIVE
& CONTENT
FAILURES
Where does complexity overwhelm clarity?
UX FAILURE DECK
COGNITIVE & CONTENT FAILURES

Labels use internal terminology

What confuses non-experts?

When language reflects internal teams instead of users, clarity breaks. Plain, user-centred language reduces hesitation.

COGNITIVE & CONTENT FAILURES
CONTEXT
& DEVICE
FAILURES
What breaks across devices and real-world conditions?
UX FAILURE DECK
CONTEXT & DEVICE FAILURES

User increases system font size

Do layouts still hold together?

Layouts must adapt without breaking structure or hiding elements. Content should remain readable and usable at larger text sizes.

CONTEXT & DEVICE FAILURES
INTERACTION
FAILURES
What breaks at the level of taps, gestures, input, and feedback?
UX FAILURE DECK
INTERACTION FAILURES

Back navigation loses work

Is this expected?

Users expect the back action to return safely without losing progress. If work disappears, it feels like a mistake or system failure.

INTERACTION FAILURES
AI-SPECIFIC
FAILURES
What happens when AI is wrong, slow, inconsistent, or unwanted?
UX FAILURE DECK
AI-SPECIFIC FAILURES

User didn't ask for AI

Does the core product still work?

Automation shouldn't replace core functionality. The product must still work without AI. Users should always be able to complete tasks manually.

AI-SPECIFIC FAILURES

Draw a card.
Start a conversation.

Each card presents a failure scenario and a question your team needs to answer before shipping.

USER
BEHAVIOUR
FAILURES
What happens when users skip, rush, abandon, or misunderstand flows?
UX FAILURE DECK
USER BEHAVIOUR FAILURES

User skips onboarding

What's unclear at first glance?

Some users jump straight into the product. The interface should still make sense without setup or explanation.

USER BEHAVIOUR FAILURES
TRUST
& SAFETY
FAILURES
What causes users to feel suspicious, manipulated, exposed, or unsafe?
UX FAILURE DECK
TRUST & SAFETY FAILURES

User doesn't want to create an account yet

Is there a guest path?

Some users want to explore before committing. If access requires immediate sign-up, they may leave before seeing value.

TRUST & SAFETY FAILURES
SYSTEM
& STATE
FAILURES
What breaks when networks fail, state resets, or sync is imperfect?
UX FAILURE DECK
SYSTEM & STATE FAILURES

Error message appears without guidance

What should the user do next?

An error without next steps leaves users stuck. Good design explains what happened and how to fix it.

SYSTEM & STATE FAILURES
COGNITIVE
& CONTENT
FAILURES
Where does complexity overwhelm clarity?
UX FAILURE DECK
COGNITIVE & CONTENT FAILURES

Labels use internal terminology

What confuses non-experts?

When language reflects internal teams instead of users, clarity breaks. Plain, user-centred language makes actions easier to understand and reduces hesitation.

COGNITIVE & CONTENT FAILURES
INTERACTION
FAILURES
What breaks at the level of taps, gestures, input, and feedback?
UX FAILURE DECK
INTERACTION FAILURES

Back navigation loses work

Is this expected?

Users expect the back action to return safely without losing progress. If work disappears, it feels like a mistake or system failure.

INTERACTION FAILURES
AI-SPECIFIC
FAILURES
What happens when AI is wrong, slow, inconsistent, or unwanted?
UX FAILURE DECK
AI-SPECIFIC FAILURES

User didn't ask for AI

Does the core product still work?

Automation shouldn't replace core functionality. The product must still work without AI. Users should always have a clear way to complete tasks manually.

AI-SPECIFIC FAILURES

Hover to reveal the prompt

How to use
the deck

01

Pick a category

Choose a failure domain relevant to what you're building or reviewing — or shuffle and draw at random.

02

Read the scenario

Each card describes a real-world failure mode and asks a pointed question your team must answer honestly.

03

Have the conversation

Does your product handle this? If not, what would it take to fix? Use the card as a critique prompt.

All 7 UX Failure Deck category cards in a grid

Who uses it

UX Designers

Stress test your own work before handing it off. Find the gaps you didn't notice when you were inside the problem.

Product Managers

Run structured edge-case reviews without needing to lead a design critique. Get the team asking better questions.

QA & Researchers

Supplement usability testing with failure-mode prompts. Surface issues that scripts alone won't catch.

Design Teams

Use in retrospectives, design crits, or sprint planning. Build a failure-aware culture before it becomes a habit.

Now live on Kickstarter

Ready to design for
what goes wrong?

54 cards. 7 categories. One deck that changes how your team thinks about shipping.

Physical deck  ·  Ships worldwide